having too many ideas is not always a good thing.

When it can't be done, do it. If you don't do it, it doesn't exist.

The more strikingly visual your presentation is, the more people will remember it. And more importantly, they will remember you.

We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.

it's wrong to be right; it's right to be wrong.