What you never want to do is have a story that doesn't track emotionally, because then you're going joke to joke and you're going to fatigue the audience. The only thing that's going to string them to the next joke is how successful the previous joke is.
Paul FeigYou want a happy ending, but not such a ridiculous happy ending that it doesn't mean anything to anybody.
Paul FeigI've always enjoyed people studying themselves in the mirror, and I also enjoy those 'walk and feel bad' shots. I like anything that isolates people and focuses them on themselves, or makes us focus on their faces as they're going through something.
Paul FeigAt the end of the day the question comes, what are you doing for the world? You have to try to do something that's going to add something positive.
Paul Feig