As Stewart Brand (co-founder of Emeryville's Global Business Network) likes to say, "Information lasts forever. Digital information lasts forever or for five years, whichever comes first." There are examples everywhere. The tapes from the original Viking landers that went to Mars are at (NASA's) Jet Propulsion Laboratory, but there is no machine that can read the tapes.
Paul SaffoI'm actually an optimist about what lies ahead. Are wikis reliable? It depends on the specific business. Is Wikipedia reliable? You bet. Wikipedia is a researcher's dream.
Paul SaffoThe arrival of television established a mass-media order that dominated the last 50 years. This is a personal media revolution. The distinction between the old order and the new order is very important. Television delivered the world to our living room. In the old media, all we could do was press our noses against the glass and watch.
Paul SaffoI can't imagine how you can find the discipline to be emotionally detached reporting on a revolution, the winds of which are blowing right down the hallways of the publication you work for. That's like an orthopedic surgeon trying to perform arthroscopic surgery on their own knee. It's possible, but it's hard to see through all the pain.
Paul SaffoGoogle was the right set of people at the right time, and they ended up doing the right set of things. It's worth looking at how they are managed. They are network-oriented and allow a lot of flexibility and creativity.
Paul SaffoI think of futurists as people who have a particular attitude about the future. They're advocates for a certain kind of outcome. As a forecaster I am something very different. I am a professional bystander. I have opinions about the future, of course. But my whole posture is to be detached and to identify what I think will happen and not allow my judgments of what should happen to get involved.
Paul Saffo