I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."

What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have encountered that I see in a new way.

All maps are distorted, they are not literal fact.

Helvetica is the font of the Vietnam War.

I think design, to a degree, is more generous and more humanistic than art, though great art can move us more.

The goal of design is to raise the expectation of what design can be

Whatever you design[/make/build], use it to raise the expectations of what can be achieved