I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them.
Paula ScherThe job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
Paula ScherMy work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of โplay,โ number one, was โengaging in a childlike activity or endeavor,โ and number two was โgambling.โ And I realize I do both when Iโm designing.
Paula Scher