I've become much more interested in architecture than I've ever been.

I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them.

I love that the level of mediocrity rises.

If people that made products didn't market them and sell them we'd have no economy and nobody would be working.

What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.

The goal of design is to raise the expectation of what design can be

Marketing is neither good nor evil.