I love the big scale and immediate impact of posters. They're my favourite things to design.

My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.

The goal of design is to raise the expectation of what design can be

I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.

My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.

Design always has a purpose.

It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.