I love the big scale and immediate impact of posters. They're my favourite things to design.

Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.

Design always has a purpose.

I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.

I'm most proud of the fact that I get to keep growing.

I've become much more interested in architecture than I've ever been.

I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."