I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.

Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.

The idea of retirement seems to imply that you stop doing what you always did. Why would you do that? I don't get that.

I like what I do. So why would I want to stop doing it?

Creativity isn't about the advantage or disadvantage of a specific time or culture. Creativity is something that comes internally from a human being having a genuine mistrust of rules. And that may be the constant. It's almost like there's some rebellion in it.

I love the big scale and immediate impact of posters. They're my favourite things to design.

I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.