I think that the notion of being creative is the notion that, inwardly, you assume that many things are possible. And that you can try these things and that something will happen.

What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".

What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.

Whatever you design[/make/build], use it to raise the expectations of what can be achieved

I love the big scale and immediate impact of posters. They're my favourite things to design.

I'm not from a generation of kids that grew up on a Mac.

Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.