The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.

To me what really matters is that it shouldn't matter to you what day of the week it is.

Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.

Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.

Design really can be anything.

My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.

You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you; you want to lead it, but it's very hard to do that when you're in the middle of it.