My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.

I'm most proud of the fact that I get to keep growing.

I love the big scale and immediate impact of posters. They're my favourite things to design.

Helvetica is the font of the Vietnam War.

If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.

What makes me say "wow" continually changes. It changes based on what I know.

I don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want them to think about it, I don't want itto be a factor.