My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.

Design always has a purpose.

Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.

It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.

Art has no purpose. It exists for its own sake.

I think design, to a degree, is more generous and more humanistic than art, though great art can move us more.

Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.