Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.

If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.

I'm hoping that I continue to be innovative on things that are tremendously visible and are still important projects.

Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.

Whatever you design[/make/build], use it to raise the expectations of what can be achieved

I love the big scale and immediate impact of posters. They're my favourite things to design.

Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.