If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.

Beige is the color of indecision.

Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.

Marketing is a necessary part of the creative process.

If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.

I think that the ability of people to accept new things is growing, and that's good for all of us.

Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.