I love the big scale and immediate impact of posters. They're my favourite things to design.
Paula ScherI don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.
Paula ScherWhat I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.
Paula Scher