If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.

I love the big scale and immediate impact of posters. They're my favourite things to design.

Design really can be anything.

I don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.

What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.

Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.

I think that the ability of people to accept new things is growing, and that's good for all of us.