Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.

Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.

You can build an ordinary hot dog stand or you can build a spectacular one, and you can do it sometimes without that much difference in money - if somebody thinks about it.

I don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.

I love that the level of mediocrity rises.

Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.

I wasn't a very good illustrator so I became a designer.