When I don't know all the rules I'm just wild.

I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.

We don't do everything the same way we always did it. We just don't.

Marketing is a necessary part of the creative process.

Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that's how you grow.

Helvetica is the font of the Vietnam War.

If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.