The goal of design is to raise the expectation of what design can be
What makes me say "wow" continually changes. It changes based on what I know.
Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.
I do different things. I'm a designer. I'm a painter.
Planning involves considering how other people may use something.
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.