Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.
Paula ScherI find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the rules - I never break the rules because I know them.
Paula ScherDesign always has a purpose, art has no purpose. That's really the difference between them. Do I think one is better than the other? Absolutely not. I think they both fulfill functions.
Paula Scher