Words have meaning, type has spirit.

My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.

My expectation is that technology always changes.

Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it.

Marketing is a necessary part of the creative process.

I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.

What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".