Design always has a purpose, art has no purpose. That's really the difference between them. Do I think one is better than the other? Absolutely not. I think they both fulfill functions.

What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.

I love that the level of mediocrity rises.

Art has no purpose. It exists for its own sake.

I love the big scale and immediate impact of posters. They're my favourite things to design.

What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a great thing to be doing. A fine artist does that, too, but they make the expression for themselves, not for others' use.

My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.