We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.
Paula ScherMarketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
Paula ScherYou need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you; you want to lead it, but it's very hard to do that when you're in the middle of it.
Paula Scher