We don't do everything the same way we always did it. We just don't.

Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.

Design really can be anything.

Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.

What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.

Art has no purpose. It exists for its own sake.

I always drew. I was, you know, the school artist. I was the person who made the posters for the prom. That's who I was.