When a resource is scarce, you increase its yield.

If there is any one secret of effectiveness, it is concentration. Effective executives do first things first and they do one thing at a time.

Every few hundred years in Western history there occurs a sharp transformation. Within a few short decades, society - its worldview, its basic values, its social and political structures, its art, its key institutions - rearranges itself. We are currently living through such a time.

People are effective because they say 'no,' because they say, 'this isn't for me.'

The postwar [WWII] GI Bill of Rights - and the enthusiastic response to it on the part of America's veterans - signaled the shift to the knowledge society. Future historians may consider it the most important event of the twentieth century. We are clearly in the midst of this transformation; indeed, if history is any guide, it will not be completed until 2010 or 2020. But already it has changed the political, economic and moral landscape of the world.

Thus, for those who are willing to go out into the field, to look and to listen, changing demographics is both a highly productive and a highly dependable innovation opportunity.

Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.