The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.

Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.

There is no perfect strategic decision. One always has to pay a price. One always has to balance conflicting objectives, conflicting opinions, and conflicting priorities. The best strategic decision is only an approximation - and a risk.

The most valuable assets of a 20th-century company were its production equipment. The most valuable assets of a 21st-century institution, whether business or nonbusiness, will be its knowledge, workers, and their productivity.

One can either work or meet. One cannot do both at the same time.

The aim of marketing is to make selling superfluous.

Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.