The aim of marketing is to make selling superfluous.

Systematic decision review also shows executives their own weaknesses, particularly the areas in which they are simply incompetent. In these areas, smart executives don't make decisions or take actions. They delegate.

As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.

Profit is not the purpose of a business, but rather the test of its validity

But innovation is more than a new method. It is a new view of the universe, as one of risk rather than of chance or of certainty. It is a new view of man's role in the universe; he creates order by taking risks. And this means that innovation, rather than being an assertion of human power, is an acceptance of human responsibility.

Every enterprise is learning and teaching institution. Training and development must be built into it on all levels, training and development that never stop.

The most valuable assets of a 20th-century company were its production equipment. The most valuable assets of a 21st-century institution, whether business or nonbusiness, will be its knowledge, workers, and their productivity.