Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.

I'm better about things than about people. I'm more interested in people, but I'm better at ideas.

Conductors do not know how the oboe does its work, but they know what the oboe should contribute.

If you want to know what the future is, be part of its development.

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

The customer rarely buys what the business thinks it sells him.

The strength of the computer lies in its being a logic machine. It does precisely what it is programed to do. This makes it fast and precise. It also makes it a total moron; for logic is essentially stupid.