Efficiency is doing better what is already being done.

Once the facts are clear the decisions jump out at you.

For the social ecologist language is not "communication." It is not just "message." It is substance. It is the cement that holds humanity together. It creates community and communication. ...Social ecologists need not be "great" writers; but they have to be respectful writers, caring writers.

Never ask who's right. Start out by asking what is right. And you find that out by listening to dissenting, disagreeing opinions.

Knowledge applied is productivity.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

The corporation is the "master", the employee is the "servant". Because the corporation owns the means of production without which the employee could not make a living, the employee needs the corporation more than vice versa.