All good strategy eventually degenerates into work.

Information is the manager's main tool, indeed the manager's capital, and it is he who must decide what information he needs and how to use it.

Promotion should not be more important than accomplishment, or avoiding instability more important than taking the right risk.

Management by objective works - if you know the objectives. Ninety percent of the time you don't.

Leaders grow; they are not made.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

In business school classrooms they construct wonderful models of a non- world.