The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic.

No other area offers richer opportunities for successful innovation than the unexpected success.

The question that faces the strategic decision maker is not what his organisation should do tomorrow. It is, what do we have to do today to be ready for an uncertain tomorrow?

An employer has no business with a man's personality. Employment is a specific contract calling for a specific performance... Any attempt to go beyond that is usurpation. It is immoral as well as an illegal intrusion of privacy. It is abuse of power. An employee owes no "loyalty," he owes no "love" and no "attitudes" - he owes performance and nothing else. .... The task is not to change personality, but to enable a person to achieve and to perform.

The leader of the past was a person who knew how to tell. The leader of the future will be a person who knows how to ask.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

An organization which just perpetuates today's level of vision, excellence, and accomplishment has lost the capacity to adapt.