Everybody has accepted by now that change is unavoidable. But that still implies that change is like death and taxes - it should be postponed as long as possible and no change would be vastly preferable. But in a period of upheaval, such as the one we are living in, change is the norm.

The critical question is not "How can I achieve?" but "What can I contribute?"

As to the idea that advertising motivates people, remember the Edsel.

Look at government programs for the past fifty years. Every single one - except warfare - achieved the exact opposite of its announced goal.

Tomorrow always arrives. It is always different. And even the mightiest company is in trouble if it has not worked on the future. Being surprised by what happens is a risk that even the largest and richest company cannot afford, and even the smallest business need not run.

If you can't measure it, you can't change it.

The paradox of the prophet: his very success is his failure. The prophet whose time has come no longer shocks; he entertains.