The paradox of the prophet: his very success is his failure. The prophet whose time has come no longer shocks; he entertains.

The only definition of a leader is someone who has followers.

As to the idea that advertising motivates people, remember the Edsel.

History has been written not by the most talented but by the most motivated.

One has to make a decision when a condition is likely to degenerate if nothing is done.

The effective executive knows that it is easier to raise the performance of one leader than it is to raise the performance of a whole mass. She therefore makes sure she puts into the leadership position, into the standard-setting, the performance-making position the person who has the strength to do the outstanding pacesetting job. This always requires focus on the one strength of a person and dismissal of weaknesses as irrelevant unless they hamper the full deployment of the available strength.

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.