Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to mobilize resources and energies of the business for the making of the future.
Peter DruckerThere are only two things in a business that make money - innovation and marketing, everything else is cost.
Peter DruckerBusiness exists to supply goods and services to customers and economic surplus to society, rather than to supply jobs to workers and managers or even dividends to shareholders.
Peter Drucker