Morale in an organization does not mean that "people get along together"; the test is performance not conformance.

As to the idea that advertising motivates people, remember the Edsel.

Look at government programs for the past fifty years. Every single one - except warfare - achieved the exact opposite of its announced goal.

Don't try to innovate for the future. Innovate for the present!

Fortunately or unfortunately, the one predictable thing in any organization is the crisis. That always comes. That's when you do depend on the leader: The job of the leader is to build an organization that is battle-ready, that has high morale, that knows how to behave, that trusts itself, and where people trust one another.

Profit for a company is like oxygen for a person. If you don't have enough of it, you're out of the game. But if you think your life is about breathing, you're really missing something.

Too many leaders try to do a little bit of 25 things and get nothing done. They are very popular because they always say yes. But they get nothing done.