Now that knowledge is taking the place of capital as the driving force in organizations worldwide, it is all too easy to confuse data with knowledge and information technology with information.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

When the business grows, the person who founded it is incredibly busy. Rapid growth puts an enormous strain on a business. You outgrow your production facilities. You outgrow your management capabilities.

Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.

Working with people is difficult, but not impossible.

Profit is not the purpose of a business, but rather the test of its validity

The leader sees leadership as responsibility rather than as rank and privilege.