Now that knowledge is taking the place of capital as the driving force in organizations worldwide, it is all too easy to confuse data with knowledge and information technology with information.

They wrongly believe that good intentions move mountains. Bulldozers move mountains. But there are exceptions.

To make knowledge productive, we will have to learn to see both forest and tree. We will have to learn to connect.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.

Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership.

Most leaders don't need to learn what to do. They need to learn what to stop.