Look upon every obstacle as part payment towards your success.

The most valuable assets of a 20th-century company were its production equipment. The most valuable assets of a 21st-century institution, whether business or nonbusiness, will be its knowledge, workers, and their productivity.

No financial man will ever understand business because financial people think a company makes money. A company makes shoes, and no financial man understands that. They think money is real. Shoes are real.

Unless the power of the corporation can be organized on an accepted principle of legitimacy, it will be taken over by a Central government

Marketing and innovation produce results; all the rest are costs.

Profit is not the purpose of a business, but rather the test of its validity

Business has only two basic functions - marketing and innovation.