I find more and more executives less and less well informed about the outside world, if only because they believe that the data on the computer printouts are ipso facto information.

Most innovators are successful to the extent to which they define risks and confine them.

As to the idea that advertising motivates people, remember the Edsel.

Innovation requires us to systematically identify changes that have already occurred in a business - in demographics, in values, in technology or science - and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday.

Education gives you neither experience nor wisdom.

Systematic decision review also shows executives their own weaknesses, particularly the areas in which they are simply incompetent. In these areas, smart executives don't make decisions or take actions. They delegate.

One cannot hire a hand; the whole man always comes with it.