True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"
Peter DruckerMore business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject.
Peter DruckerObjectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there.
Peter DruckerA fundamental responsibility of leadership is make sure that everybody knows the mission, understands it, lives it.
Peter Drucker