As to the idea that advertising motivates people, remember the Edsel.
If you want to know what the future is, be part of its development.
Nobody can predict the future; the idea is to have a firm grasp of the present.
Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation.
Working with people is difficult, but not impossible.
Important decisions are risky. They should be controversial. Acclamation means that nobody has done the homework.