What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

Most people think they know what they are good at. They are usually wrong... And yet, a person can perform only from strength.

We always remember best the irrelevant.

They wrongly believe that good intentions move mountains. Bulldozers move mountains. But there are exceptions.

The paradox of the prophet: his very success is his failure. The prophet whose time has come no longer shocks; he entertains.

Few relationships are as critical to the business enterprise as the relationship to the government. Managers have responsibility for this relationship as part of their responsibility to the enterprise itself. It is an area of social impact of the business. To a large extent the relationship to government results from what businesses do or fail to do.

Entrepreneurship rests on a theory of economy and society. The theory sees change as normal and indeed as healthy. And it sees the major task in society – and especially in the economy – as doing something different rather than doing better what is already being done. This is basically what Say, two hundred years ago, meant when he coined the term entrepreneur.