What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

To make knowledge productive, we will have to learn to see both forest and tree. We will have to learn to connect.

There is the risk you cannot afford to take, and there is the risk you cannot afford not to take.

The purpose of an organization is to enable ordinary humans beings to do extraordinary things.

It is more productive to convert an opportunity into results than to solve a problem - which only restores the equilibrium of yesterday.

You cannot build performance on weaknesses. You can build only on strengths.

There is a point at which a transformation has to take place.