What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

One has to make a decision when a condition is likely to degenerate if nothing is done.

Shoes are real. Money is an end result.

The postwar [WWII] GI Bill of Rights - and the enthusiastic response to it on the part of America's veterans - signaled the shift to the knowledge society. Future historians may consider it the most important event of the twentieth century. We are clearly in the midst of this transformation; indeed, if history is any guide, it will not be completed until 2010 or 2020. But already it has changed the political, economic and moral landscape of the world.

The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.

Few relationships are as critical to the business enterprise as the relationship to the government. Managers have responsibility for this relationship as part of their responsibility to the enterprise itself. It is an area of social impact of the business. To a large extent the relationship to government results from what businesses do or fail to do.

The effective executive knows that it is easier to raise the performance of one leader than it is to raise the performance of a whole mass. She therefore makes sure she puts into the leadership position, into the standard-setting, the performance-making position the person who has the strength to do the outstanding pacesetting job. This always requires focus on the one strength of a person and dismissal of weaknesses as irrelevant unless they hamper the full deployment of the available strength.