Mission defines strategy, and strategy defines structure.

The Pertinent Question is NOT how to do things right - but how to find the right things to do, and to concentrate resources and efforts on them.

The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a satisfied customer. The result of a hospital is a satisfied patient. The result of a school is a student who has learned something and puts it to work ten years later. Inside an enterprise there are only costs.

Concentration is the key to economic results. No other principle of effectiveness is violated as constantly today as the basic principle of concentration.... Our motto seems to be, "Let's do a little bit of everything."

I'm better about things than about people. I'm more interested in people, but I'm better at ideas.

The best plan is only a plan... unless it degerates into work.

The most important work of the executive is to identify the changes that have already happened. The important thing . . . is to exploit the changes that have already occurred and to use them as opportunities.