The corporation is the "master", the employee is the "servant". Because the corporation owns the means of production without which the employee could not make a living, the employee needs the corporation more than vice versa.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

Erroneous assumptions can be disastrous.

Systematic change requires a willingness to look on change as an opportunity.

The manager who comes up with the right solution to the wrong problem is more dangerous than the manager who comes up with the wrong solution to the right problem.

Success in the knowledge economy comes to those who know themselves - their strengths, their values, and how they best perform.

Above all, innovation is not invention. It is a term of economics rather than of technology.