The one to distrust is the person who never makes a mistake, never commits a blunder, never fails in what he tries to do. Either he is a phony, or he stays with the safe, the tried and the trivial.

The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader's charisma. What matters is the leader's mission.

Trust is congruence between what you say and what you do.

Ideas are like frog eggs: you've got to lay a thousand to hatch one.

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

The experience of the human race indicates strongly that the only person in abundant supply is the universal incompetent.

The first step toward making the worker achieving is to make work productive.