The one to distrust is the person who never makes a mistake, never commits a blunder, never fails in what he tries to do. Either he is a phony, or he stays with the safe, the tried and the trivial.

The experience of the human race indicates strongly that the only person in abundant supply is the universal incompetent.

(Waste = Loss): The first rule of business is to survive and the guiding principle of business economics is not the maximisation of profit, it is the avoidance of loss

The success and ultimately the survival of every business, large or small, depends in the last analysis on its ability to develop people. This ability is not measured by any of our conventional yardsticks of economic success; yet, is the final measurement.

We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information.

Knowledge applied is productivity.

As to the idea that advertising motivates people, remember the Edsel.