The great challenge to management today is to make productive the tremendous new resource, the knowledge worker. This, rather than the productivity of the manual worker, is the key to economic growth and economic performance in today's society.

The talk you hear about adapting to change is not only stupid, it's dangerous. The only way you can manage change is to create it.

The leaders who work most effectively, it seems to me, never say "I." And that's not because they have trained themselves not to say "I." They don't think "I." They think "we"; they think "team." They understand their job to be to make the team function. They accept responsibility and don't sidestep it, but "we" gets the credit. This is what creates trust, what enables you to get the task done.

People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.

The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a satisfied customer. The result of a hospital is a satisfied patient. The result of a school is a student who has learned something and puts it to work ten years later. Inside an enterprise there are only costs.

What we are good at comes easy, and we believe that unless it comes hard, it can't be very good.

Marketing and innovation make money. Everything else is a cost.