The great challenge to management today is to make productive the tremendous new resource, the knowledge worker. This, rather than the productivity of the manual worker, is the key to economic growth and economic performance in today's society.

Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation.

Decisions of the kind the executive has to make are not made well by acclamation. They are made well only if based on the clash of conflicting views...The first rule in decision-making is that one does not make a decision unless there is disagreement.

Unless commitment is made, there are only promises and hopes... but no plans.

The manager is a servant. His master is the institution he manages and his first responsibility must therefore be to it.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Concentration is the key to economic results. No other principle of effectiveness is violated as constantly today as the basic principle of concentration.... Our motto seems to be, "Let's do a little bit of everything."