Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.

Unless strategy evaluation is performed seriously and systematically, and unless strategists are willing to act on the results, energy will be used up defending yesterday.

All companies are service companies; some also manufacture products.

Since we live in an age of innovation, a practical education must prepare a man for work that does not yet exist and cannot yet be clearly defined.

A business enterprise must continue beyond the lifetime of the individual or of the generation to be capable of producing its contributions to economy and to society.

Managers are the basic and scarcest resource of any business enterprise.

Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.