The Pertinent Question is NOT how to do things right - but how to find the right things to do, and to concentrate resources and efforts on them.

The most valuable assets of a 20th-century company were its production equipment. The most valuable assets of a 21st-century institution, whether business or nonbusiness, will be its knowledge, workers, and their productivity.

The true business of every company is to make and keep customers.

Many studies of research scientists have shown that achievement (at least below the genius level of an Einstein, Bohr, or a Planck) depends less on ability in doing research than on the courage to go after opportunity.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

When a resource is scarce, you increase its yield.

Spontaneity is an infinite number of rehearsed possibilities.