The true business of every company is to make and keep customers.

Management must take the lead in making obsolete its own products and services rather than waiting for a competitor to do so.

Managing innovation will increasingly become a challenge to management, and especially to top management, and a touchstone of its competence.

The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.

One does not start with facts. One starts with opinions.

Organizations are no longer built on force, but on trust.

Objectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there.