The true business of every company is to make and keep customers.

All companies are service companies; some also manufacture products.

The enterprise can fulfill its human and social functions only if it prospers as a business.

The new always looks so puny-so unpromising-next to the reality of the massive, ongoing business.

Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation.

If there is any one secret of effectiveness, it is concentration. Effective executives do first things first and they do one thing at a time.

When it rains manna from heaven, some people put up an umbrella. Others reach for a big spoon.