I think a lot of people, when they think about the house, they think of the print. But when people think about Emilio Pucci, I want them to think about this really, really hot girl, so my biggest job is to give her a face and an identity - and I do that by trying to associate that kind of print that people have in their minds with a kind of girl who is free-spirited, rebellious, a little bit rock 'n' roll, and who has a lot of energy, who is up.
Peter DundasFlorence is probably one of the most beautiful cities in Italy. It's very quiet as well - there's not much nightlife - so it definitely keeps me focused on the work.
Peter DundasIt's important for me to really play with the traditions and keep things simple and easy. Ultimately I believe in animal instincts - I think they often end up winning out.
Peter DundasWorking in the old fashion house is like how your parents raise you and give you this base, and you eventually grow up and have to say, "Well, you gave me this, but now I need to go my own way." So, more than finding a balance, it's about taking the good parts of what you've been given and bringing your own thing to it in order to take it all somewhere else - and hopefully, forward.
Peter DundasPeople always ask me, "Oh, do you ever want to start your own thing?" And I don't, actually. I think what I enjoy most is the sort of co-production of things, where you bring something and somebody else brings something and a kind of alchemy happens.
Peter Dundas