Stories aren't the icing on the cake; they are the cake!

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

Most young people haven't used their storytelling skills since they were 8 or 9 or 10 and wanted to persuade Mom and Dad to take them to the ball game.

Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.

Nothing replaces being in the same room, face to face, breathing the same air and reading and feeling each other's micro-expressions.

The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for a movie such as 'Rain Man,' or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise.

Language is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.