In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.

Good storytelling is harder than it sounds, but the easy part is that everyone has the ability to do it. ...Tap into it.

There's a sense of aliveness that comes from connection, shared experience. And you see it in every place. You see it when ball players jump up and down, gather at home plate, hugging, and it's not just because they're winning, it's that shared moment, that feeling of - we enter the world alone, we leave alone.

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.

Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography.

Welcome it as part of a process... you just can't avoid it... if you go to bat enough times, you are going to strike out; and you will do it cataclysmically; and you know success and failure are just millimeters apart.