In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.

People love to be swept off their feet, to go into an environment where they've never been, to experience things they only dream about. And filmmaking offers that potential.

In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce.

The Internet is an audience of one, a million times over.

Being true to yourself involves showing and sharing emotion. The spirit that motivates most great storytellers is 'I want you to feel what I feel,' and the effective narrative is designed to make this happen. That's how the information is bound to the experience and rendered unforgettable.

Stories aren't the icing on the cake; they are the cake!

Good storytelling is harder than it sounds, but the easy part is that everyone has the ability to do it. ...Tap into it.