I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well.

There are no rules, but you break them at your peril.

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce.

Truth is a point of view, but authenticity can't be faked.

Nothing replaces being in the same room, face to face, breathing the same air and reading and feeling each other's micro-expressions.

When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.