There's a sense of aliveness that comes from connection, shared experience. And you see it in every place. You see it when ball players jump up and down, gather at home plate, hugging, and it's not just because they're winning, it's that shared moment, that feeling of - we enter the world alone, we leave alone.

Miss the audience's heart as a filmmaker, and the only wallet that gets hit will be your own. That's because the heart is always the first target in story telling.

At Casablanca we did 'Midnight Express,' 'Flashdance,' and 'The Deep.' My willingness for risk has always been my strength.

Good storytelling is harder than it sounds, but the easy part is that everyone has the ability to do it. ...Tap into it.

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

With a purposeful story, you can change a "wanna be" to a "gonna be" to a "be".

Think about all the great leaders. Think about Obama. Think about Clinton. Think about Nelson Mandela. Think about all the people that we know who are very successful in business, in politics and religion. What are they? They tell purposeful stories. They move people to action by aiming at the heart.