Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.
Peter GuberIn today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.
Peter GuberPeople love to be swept off their feet, to go into an environment where they've never been, to experience things they only dream about. And filmmaking offers that potential.
Peter GuberGood storytelling is harder than it sounds, but the easy part is that everyone has the ability to do it. ...Tap into it.
Peter GuberA gun can be dangerous. But a gun can protect you, you can hunt for food with it - you know, the tool itself is a tool. The intention of the party using the tool is a part of the process, right? You know: the knife cuts the steak, stabs the person, saves somebody from danger, cuts somebody out of a car.
Peter Guber