If anything is certain, it is that change is certain. The world we are planning for today will not exist in this form tomorrow.

We must define quality as conformance to specifications if we are to manage it.

Making a wrong decision is understandable. Refusing to search continually for learning is not.

The customer deserves to receive exactly what we have promised to produce - a clean room, a hot cup of coffee, a nonporous casing, a trip to the moon on goassamer wings.

If we deliver on time, but the product has defects, we have not delivered on time.

Problems breed problems, and the lack of a disciplined method of openly attacking them breeds more problems.

Improving quality requires a culture change, not just a new diet.