In a true zero-defects approach, there are no unimportant items.
Improving quality requires a culture change, not just a new diet.
Successful people breed success.
Quality has to be caused, not controlled.
The great discoveries are usually obvious.
The customer deserves to receive exactly what we have promised to produce - a clean room, a hot cup of coffee, a nonporous casing, a trip to the moon on goassamer wings.