The cost of quality is the expense of doing things wrong.
If we deliver on time, but the product has defects, we have not delivered on time.
In a true zero-defects approach, there are no unimportant items.
The great discoveries are usually obvious.
Quality management is needed because nothing is simple anymore, if indeed it ever was.
Many managers feel, somewhat cynically, that people are being paid to do their jobs and that's that. This attitude reflects an insensitivity to people that is a trademark of many hockey-style managers.